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Analysis, language and Lego – an introduction to semantic analysis

Description Speaker(s)

How can we analyse and document unknown business processes? Matthew Hodgson will introduce semantic analysis – a way in which content can be analysed and classified through its linguistic basis, rather than through its overt meaning – by using Lego as a metaphor.


Learning Objectives:
• Understand the use of conceptual design as part of an iterative and agile analysis methodology
• See how tools like Axure can help with prototyping
• Light-weight analysis deliverables in an agile environment

 

 

Matthew Hodgson

Senior Consultant. ACT Regional-lead, Web and Information Management

SMS Management & Technology

Matthew Hodgson is a management consultant with SMS Management & Technology in Canberra, Australia, and is their Regional-lead for Web and Information Management. He has over 10 years experience in e-business strategy, information architecture, information management and knowledge management, working with the government and commercial sector to deliver innovative solutions to difficult web problems.

Matthew’s experience is underpinned by a comprehensive applied-knowledge of government and international web and information standards, degrees in organisational psychology and knowledge management, and an intimate understanding of Web 2.0, from folksonomies to wikis and blogs. Matthew has published papers in the areas of social psychology, motivation, has lectured at the University of Canberra on social computing, and is passionate about the way in which technology can positively impact on social change through facilitating interpersonal communication and knowledge sharing.

Matthew lives by the axiom that “the only power in knowledge is to share it”.

Matthew blogs at www.matthewhodgson.com